really impressed by this ad campaign.
international advertising agency lowe + partners’ singapore branch has released their advertising campaign for association of women for action and research (AWARE). shot by photographer sebastian siah, the severe images shows a woman as she is being hit. the following motion portrays her in an array of positions as she is absorbing the attack. however, in every depiction, she is at a different stage of life, until she is an old woman, still the victim of abuse. the photographs are accompanied by the blunt text ‘if it happens once, it can happen again’.
AWARE (Association of Women for Action and Research)
“If it happens once, it could happen again. Stop the cycle before it starts.” AMAZING PRINT ADS!
Advertising Agency: Lowe, Singapore
Chief Creative Officers: Dominic Stallard, Clinton Manson
Copywriter: Mihir Dhairyawan
Art Director: Mandar Wairkar
(via cmcastellanos)
